Telling stories that shape the marine industry.
I am a yachting journalist and former professional skipper. Today I work with marine businesses to shape their story, telling the world who they are, and why they matter.
My writing features in BOAT International, Yachting World and Yachting Monthly, where I spent a year as Sailing Editor. I continue to report across the industry.
I also own the English Logbook Company, a logbook brand built around craft, quality and a strong sense of story.
Perspective
My career started at the UK Parliament where I learned the fundamentals of shaping and delivering a message that resonates through speech writing, campaign building and lobbying.
I then spent more than a decade as a professional skipper, giving me an in depth appreciation of the marine sector.
A parallel career in yachting journalism granted unusual access across the industry — insight into many marine businesses and what makes some more distinctive than others.
Building a brand of my own, across both B2C and B2B, gave me a solid grounding in the reality of the luxury marine market and how to sell to it.
Together, these experiences compound to shape how I work today: understanding how a story is built, how the industry works in practice, and how to deliver messaging that delivers results.
What I do.
I’m brought in where a marine business needs clearer strategy, sharper positioning and more distinctive storytelling.
That might mean helping shape marketing and PR, shaping a launch or campaign, refining messaging, or defining what makes the brand stand apart in the first place.
The work varies, but usually begins in the same place: understanding what matters, what is distinctive, and how that should be carried into the market.
Ways to start.
Brand Audit
A focused review of your brand story, message and positioning — showing what is unclear, underused or too generic.
Messaging Sprint
A short strategic project to shape how your story is expressed — across website, campaign, PR or a wider commercial push.
Start a conversation.
If you’d like to discuss a project or an idea, schedule a call.
I try to keep Fridays clear for conversations about new work. Or, if you’d prefer to dig a little deeper first, explore the Story and Journalism pages.