Telling stories that shape the marine industry.
I am a yachting journalist and former professional skipper. You can read my writing in BOAT International, Sunday Times Travel, Yachting World and Yachting World, where I spent a year off the water as Sailing Editor.
Today I work with marine businesses to shape their story; telling the world who they are and why they matter and continue to report across the marine industry.
I also own the English Logbook Company, a logbook brand built around craft, quality and a strong sense of story.
What I do.
I help marine businesses tell their own unique story properly.
I use my experience across the industry, and my perspective as a journalist, to give clarity to messaging and marketing in a world of distraction.
How I work.
My approach is journalistic. I begin by getting to the reality of the business — how it works, what it believes in, and what makes it stand apart.
From there I work collaboratively to draw out the story, give it shape, and carry it through into messaging, campaigns and the wider marketing around it.
Once the reality is clearly articulated, the story can be carried further through film, editorial, launches and the wider material around the brand.
Storytelling work very often also has a big impact on an organisation internally- unifying a team around a common understanding of purpose.
Perspective.
My career started at the UK Parliament where I learned the fundamentals of shaping and delivering a message that resonates through speech writing, campaign building and lobbying.
I then spent more than a decade as a professional skipper, giving me an in depth practical appreciation of the marine sector.
A parallel career in yachting journalism granted me unusual access across the industry — insight into many marine businesses.
Building a brand of my own, across both B2C and B2B, gave me a solid grounding in the reality of the luxury marine market and how to sell to it.
Together, these experiences compound to shape how I work today: understanding how a story is built, how the industry works in practice, and how to deliver messaging that really gets results.
Ways to start.
Brand Audit
A focused review of your brand story, message and positioning — showing what is unclear, underused or too generic.
Messaging Sprint
A short strategic project to shape how your story is expressed — across website, campaign, PR or a wider commercial push.
Start a conversation.
If you’d like to discuss a project or an idea, schedule a call.
I try to keep Fridays clear for conversations about new work. Or, if you’d prefer to dig a little deeper first, explore the Story and Journalism pages.