Telling stories that shape the marine industry.
I am a yachting journalist and former professional skipper. Today I work with marine businesses to shape their story; telling the world who they are and why they matter.
My writing features in BOAT International, Yachting World and Yachting Monthly, where I spent a year as Sailing Editor. I continue to report across the industry.
I also own the English Logbook Company, a logbook brand built around craft, quality and a strong sense of story.
What I do.
Every marine business needs a clear strategy, a distinct position and a story that sets it apart.
That might mean shaping marketing and PR, guiding a launch or campaign, refining messaging, or defining what gives the brand its edge.
Whether the need is strategic or practical, the work begins in the same place: understanding what matters, what sets the business apart, and how that should be expressed clearly — then carrying it through into messaging, campaigns and the wider marketing around it.
How I work.
My approach is journalistic. I begin by getting close to the reality of the business — how it works, what it believes in, and what makes it stand apart in practice.
From there, I work collaboratively to draw out the story, give it shape, and carry it through into messaging, campaigns and the wider marketing around it.
Getting the words right is fundamental. Once that is clear, the story can be carried further through film, editorial, launches and the wider material around the brand.
Perspective.
My career started at the UK Parliament where I learned the fundamentals of shaping and delivering a message that resonates through speech writing, campaign building and lobbying.
I then spent more than a decade as a professional skipper, giving me an in depth practical appreciation of the marine sector.
A parallel career in yachting journalism granted me unusual access across the industry — insight into many marine businesses.
Building a brand of my own, across both B2C and B2B, gave me a solid grounding in the reality of the luxury marine market and how to sell to it.
Together, these experiences compound to shape how I work today: understanding how a story is built, how the industry works in practice, and how to deliver messaging that really gets results.
Ways to start.
Brand Audit
A focused review of your brand story, message and positioning — showing what is unclear, underused or too generic.
Messaging Sprint
A short strategic project to shape how your story is expressed — across website, campaign, PR or a wider commercial push.
Start a conversation.
If you’d like to discuss a project or an idea, schedule a call.
I try to keep Fridays clear for conversations about new work. Or, if you’d prefer to dig a little deeper first, explore the Story and Journalism pages.