Telling stories that shape the marine industry.
I’m a yachting journalist and former professional skipper. Alongside writing, I work with marine businesses to shape clear, strategic narratives that define who they are and why they matter.
My work appears in BOAT International, Yachting World and Yachting Monthly, where I spent a year as Sailing Editor. I continue to report across the industry and write a regular column for Yachting World.
I also founded English Logbooks, my own small business within the marine industry.
What I do.
I help marine organisations articulate a clear story — what they stand for, who they’re for, and why they matter.
I bring a journalist’s perspective to that work: getting to the truth of the business first, then shaping a narrative that gives everything else a centre of gravity — so messaging, marketing and communication land with consistency.
How I work.
My approach is journalistic. I begin by getting to the reality of the business — how it works, what it believes in, and what makes it stand apart.
From there I work collaboratively to draw out the story, give it shape, and translate it into clear messaging that can be carried consistently — internally first, then out into the world.
Done properly, storytelling often has a powerful impact internally: unifying a team around a shared understanding of purpose.
Perspective.
My career began, a little unusually, at the UK Parliament, writing speeches and shaping campaigns.
I then spent more than a decade as a professional skipper, giving me a practical understanding of yachting.
A parallel career in yachting journalism took me deep into boatyards and businesses across the industry — and onto the water testing the kit people actually rely on. I also spent a year off the water as Sailing Editor at Yachting Monthly.
Building my own brand across B2C and B2B has kept me close to the reality of the luxury marine market — what it responds to, and what it ignores.
Taken together, these experiences and what they’ve taught me, shape how I work today.
Ways to start.
Brand Audit
A focused review of your brand story, message and positioning — showing what is unclear, underused or too generic.
Messaging Sprint
A short strategic project to shape how your story is expressed — across website, campaign, PR or a wider commercial push.
Start a conversation.
If you’d like to discuss a project or an idea, schedule a call.
I try to keep Fridays clear for conversations about new work. Or, if you’d prefer to dig a little deeper first, explore the Story and Journalism pages.